Battling misinformation in a technological age

In an age where technology is practically omnipresent and omnipotent, we are no longer passive information consumers. However, we also no longer trust the media and the culprit for this is the idea of “fake news”. A term that’s been around since the late 19th century, although it was only after the 2016 U.S. presidential elections that it became popular. Recently, it’s even been coined by the Oxford English dictionary.

And yet, in the course of two centuries, no one has managed to come up with a global definition, as is the case with terrorism. Once we form a single, global definition for the concept of misinformation, we will be able to use said definition to create a global policy and battle against “fake news”. Until then, it will merely keep on gaining popularity and decreasing factual knowledge amongst the global population.

The issue is that the power that misinformation has is undeniable. It can destroy the reputation of an entire nation (for example, Trump’s dogged determination to build a wall between the US and Mexico is doing no favours to Mexico’s image in the North-American’s public eye). It can also destroy the reputation of a political candidate all within a few likes and retweets (as was the case of Sarah Palin, who, during the 2008 presidential campaign season, lost credibility after Tina Fey’s impersonation of her on Saturday Night Live was deemed more credible and reliable than the real Sarah Palin – a case that is now known as the “Fey Effect”).

Even more shocking is that, nowadays, with the power of technology, we can create news out of nothing thanks to the fabrication of images (infamously known as News Parodies), and we can also manipulate images to mislead an audience (common amongst influencers on social media who want to make their images more appealing to the public thus increasing their chances of promoting a product).

But, without a doubt, the worst part is that, while technology could also develop the ability to fight “fake news”, there is no economic incentive to expose misinformation. Everyone is familiar with the idea of “clickbait”, but that does not mean that we are immune to its effects. Taking advantage of this, media agencies carry on attracting their audiences and enticing them to engage with the fake news they publish. More engagement means more money for them. But more engagement also means more dissemination of fake news.

Misinformation certainly is not something new, and it does not look as though it is going anywhere any time soon. But we should not blame the media. Often, we find fault in the media, in the news agencies, in the speed with which everything is moving nowadays and in the constant overflow of images, messages and information. But it is not the technology we should blame. Rather, we should blame the use we make of technology. In the same way that your attitude can shape your reality (a glass is either half full or half empty depending on how you choose to look at it), the use we make of the technology available to us is what truly matters.

When Tim Berners-Lee invented the World Wide Web back in 1989, he invented it for the purpose of “information-sharing between scientists in universities and institutes around the world”. In other words: for the sharing of factual, evidence-based information. And as consumers, we hold the power to demand that. You see, without a buyer, there would not be a product to sell, and without a consumer, there would not be a news story to be read nor shared.

So, I urge you: take a critical stance whenever you watch the news. Read articles from different sources, read articles from reliable sources. Share only what you can see is backed by evidence and facts, and not founded on twisted rumours and void gossip. Support news outlets that are more interested in putting out quality content instead of fighting to be the first one to publish and the one that receives the most shares. Try not to be tricked by the images that are often manipulated and framed in a way that suits the narrator’s story.

As scholars and students, professors and researchers, we can use technology to adopt a stance of awareness, to inform and educate ourselves and to raise awareness amongst others. With the gadgets at our fingertips, we can spread factual and reliable information instead of plaguing the web with more dangerous and misleading misinformation. It’s time to stop spreading “fake news” and start demanding “real news”.

Laura Alberich Arias

Erga Atad: Political Communication and Misinformation

On February 19th, the second conference within the set of Current Topics in Strategic Communication organized by Youthquake Talks took place. Israeli Professor Erga Atad inspired everyone with her dynamic style and her extensive knowledge of Political Communication and Misinformation. 

The Professor started by pointing out the current context of news consumption, and the profile of consumers themselves. “We are not passive consumers of information” stated Professor Atad, while showing statistics of Things that happen on the internet every 60 seconds. However, she explained how, even if we consume large amounts of information, we do not trust it: “People see the information as inaccurate.” Moreover, “we do not understand it” either.

Atad continued the conference by showing different definitions of fake news, taking into account examples as relevant as the 2016 US elections. Though there are many definitions of the phenomenon, she explained, one of them in specific is used more frequently. The definition includes two elements that have to be present in order to classify information as fake news: “the intention of the actor to mislead us” and second, “the level of facts present” (See Table 1). According to the classification, Atad identified certain typologies of fake news that one might not associate with the phenomenon: News satire, news parody, or even native advertising. Moreover, the phenomenon itself has been related to other popular terminologies, such as disinformation and misinformation. The speaker stressed the difference between the two: misinformation can be false and mislead consumers, but it is not deliberately done by the actor; disinformation is deliberate, and the actor actively tries to mislead.

However difficult tackling the problem might be, Erga Atad drew attention to possible initiatives to combat fake news. Moreover, she analysed the challenge of engaging technology companies to fight the phenomenon too. The speaker pointed out the difficulty of asking social media platforms, such as Facebook, to regulate the amount of fake news. Atad explained that these companies “do not have the motivation” to do so, and “do not want to be involved with all the regulation” it would bring. Nevertheless, the speaker did present solutions that individuals could adopt to combat fake news. As Atad put it: “the most important thing … is to check the information you are consuming. Use Google and other sources, make sure before you publish information that it isn’t fake.” Once again, Atad reminded the audience that they “have an active role” on the situation, and hence, in participating to solve the problem.

Thus, the students of Comillas CIHS learnt more about the challenging nature of fake news, present in numerous spheres such as political communication.  Atad concluded her talk by emphasising the role of individuals in fighting the phenomenon, and possible solutions available to consumers in order to identify fake news. She emphasized the need to “check the information we are consuming”. Our strategy “before trying to solve fake news globally,” is that “we should think about ourselves first.”

Angélica Rodríguez Peña

Aitana Sánchez Mascaraque

ALMAGRO: «La comunicación no tiene apellidos»

Comillas CIHS ha estrenado su nuevo ciclo de conferencias, Current Topics in Strategic Communication, con la participación de Juan José Almagro. El antiguo vicepresidente de Unicef España y Director General de Mapfre ha protagonizado un coloquio titulado «Reflexiones sobre la comunicación», donde se ha adentrado también en el campo de la comunicación corporativa.

El empresario ha comenzado la charla presentando el contexto en el que se sitúan actualmente las empresas, los gobiernos e individuos por igual. Tal y como ha explicado, nos situamos en una «época de la irreverencia» donde «prima lo vulgar». Asimismo, se trata de «una época de olvido donde confundimos progreso con velocidad». Pero, además, Almagro ha detallado cómo estamos ubicados en «un mundo en permanente transformación caracterizado por una profunda incertidumbre». De hecho, el ponente ha revelado que, en esta época incierta, «la única certeza que tenemos es la certeza de la incertidumbre». De igual modo, ha enlazado este mismo contexto al mundo empresarial. El emprendedor ha comentado cómo «los nuevos titanes» empresariales cotizan cinco veces más que Portugal, y que, además, entre las cien mayores economías del mundo, el setenta y siete por ciento son empresas.

Por otra parte, Almagro ha expuesto algunos de los retos y deberes del sector empresarial. Por un lado, ha manifestado los numerosos desafíos presentados a la empresa. El primero, «la globalización y el nacionalismo». Adicionalmente, ha argumentado cómo saber si se debería buscar la globalización: «Si la globalización sirve para que no haya desigualdad» entonces «hay que pelear por (ella)». A este primer desafío ha añadido el de las nuevas tecnologías y la era digital y un tercer y último reto: la creciente importancia de la ecología en el escenario global del cambio climático. Por otro lado, el empresario ha puesto sobre la mesa numerosas obligaciones que la organización debe de tener, consigo misma y con sus stakeholders. Almagro ha señalado como obligación principal la de «cumplir con mi misión y con mi deber», que sería «generar resultados». Y así, el ponente continúa, que con ello dará más trabajo, porque será más eficiente, más competitivo e innovador. Por último, ha insistido en la obligación de la empresa en el «compromiso», siendo éste «la función social de la misma».

Es por ello, que la primera conferencia en el ciclo de Current Topics in Strategic Communication ha acercado el público estudiantil aún más al mundo de la comunicación. Dicha comunicación, ha relatado Juan José Almagro, «no tiene apellidos», ya que el mismo revela que «La comunicación, si es lo que creo que es, es involucrar a la gente en un proyecto común, y por ello no tiene apellidos». Así pues, finaliza la primera ponencia de muchas en Comillas CIHS; que ha hecho, y hará reflexionar, a sus stakeholders.

Disinformation, “Fake News” and the Battle of Trust

Geysha Gonzalez, Deputy Director of the Atlantic Council’s Eurasia Center and founder of opened our new Current Topics in Strategic Communication series with an inspiring lecture on Disinformation and “Fake News”. In her talk, she explained the difference between disinformation, misinformation and propaganda, and shed light on some complex and controversial issues such as the Russian interference in the 2016 US presidential election or the politicization of the expresion “fake news”, which she prefers to refer to as “false news”.

Ms Gonzalez answered numerous questions, stimulated debate and kept her large audience engaged and galvanized for more than two hours. She conveyed a very clear message to our students: in order to prevent the spread of misinformation we must be critical, double-check facts and sources and not share any “fishy” or questionable information on social media.

María Dolores Rodríguez Melchor